Live Good Journey

Brand Strategy + Messaging 

Brand Identity 

Website Strategy + Design 

Social Strategy + Design 

Branded Templates

Photography + Art Direction

Event Design + Production

Fitness professional and food expert Dustin Hogue noticed the health + wellness community often focused on quick fixes and profit over impact. He wanted to create an inclusive space for information and resources focused on helping his community make positive and sustainable changes to their lives while bringing his revenue streams under one master brand.

Dustin turned to DEUX to create his brand from the ground up. With the Live Good Journey name in place, we leaned into the three aspects of his professional expertise: movement, food, and healthy lifestyle.

We developed a solid strategic foundation with a clear purpose, vision, and values to connect with his target demographic. This strategy informed the visual identity resulting in a brand that looks and feels credible, strong, fun, and approachable, just like Dustin’s take on health + wellness. In addition, the strategy and design live cohesively across platforms, including a new website, social presence, print materials, and IRL events.

What did our work DEUX? Our coordinated efforts resulted in an estimated 200,000 social impressions during launch week activity and a 2042% increase in social reach during the same time, with a continued 15% incremental increase per week.