Essence of Life

Brand Identity 

Social Strategy + Design 

Branded Templates

Essence of Life is a pilates studio offering mat and reformer classes, aesthetic services, and a coffee bar. The Essence team wanted a brand refresh that stayed true to the founder’s roots but helped them stay relevant in a city brimming with boutique fitness studios.

DEUX created a new logo, color palette, flexible visual identity with patterns and images, and branded templates. The brand uses natural tones reflective of the bounty and beauty of nature while the serene photography reflects the feeling of peace and love the owner wants her clients to walk away with.