Acannability

Brand Identity

Website Strategy + Design

Social Strategy + Templates

Branded Templates

Acannability’s mission is to serve the cannabis and hemp industries through cooperative communication and action-focused advertising to educate consumers on the use, potential benefits, product quality, and safety of these products. To support this mission, they needed to create a digital destination that supports industry stakeholders and consumers alike to be a beacon of education, collaboration, and growth. With those goals in mind, Acannability partnered with DEUX to build its brand and extend it into site and social.

First, we needed to build a visual identity that exudes a strong sense of credibility and trust. We used colors, typography, and brand elements that stand out as professional and educational while being approachable to people from all walks of life looking to learn. Next, they needed to extend that visual identity into a website that would serve as its product and member hub and go-to resource bank for cannabis-related content. Their Phase 1 website delivers that strong brand identity and brand story while setting expectations for what’s to come in the future.

From there, they needed to launch their social presence across platforms, educating people about who they are, who they serve, and how to engage through a consistent brand voice. We delivered a comprehensive social strategy that will build their following while helping drive traffic to their site. We also delivered a 10-week launch content package.